Whats in a name?
In my many years of Master data management one of the main problem areas with Master data consistency seems to be around naming conventions. Often its an area that is unintentionally overlooked after all its just a description isn't it? "Surely with everything else we are dealing with its the least of our issues?" Lets have a look at Product description as an example. Product descriptions as entered can be used in and by many areas of a business a few examples might be: -